Words that
perform.
Stories that
last.

Copy and content for tech and B2B brands with something worth saying.

Write your next story with me.

Work with me
Sim, founder of Crafted Narrative

I write because
I can't not

Hi, I’m Sim Samra, a copywriter and content strategist and the founder of Crafted Narrative. I work with B2B tech teams across AI, fintech and SaaS who need complex ideas turned into stories people actually read.

I started my career as a journalist, which means I've spent 15 years being professionally obsessed with one question: what's the real story here?

That instinct followed me into marketing, and it's what I bring to every client. Not just polished copy, but the sharper thinking underneath it.

I started Crafted Narrative because I kept seeing brands with something genuinely worth saying, struggling to say it. I help businesses uncover the story that sets them apart, and tell it in a way people actually remember.

In my spare time, I write essays about the books I read and what they teach me about storytelling. You can find them on Medium.

Amsterdam-based, UK-born.UK flag

Services

Content strategy & campaigns

Full-funnel campaigns planned and written end to end, from the first blog to the landing page that converts.

Copywriting & messaging

Lines built to land fast, on billboards, event floors, product pages and packaging.

Customer stories & thought leadership

Interviews that draw out the real story, shaped into case studies and long-form pieces that build trust.

Editorial & brand storytelling

Features, brand narratives and video scripts in a voice that’s unmistakably yours.

Selected work

n8n · Brand refresh

How n8n went from passion project to double unicorn

The story arc and on-screen copy for this timeline video at n8n’s first conference, plus the website, rebrand video and tone of voice for its 2026 brand refresh.

Brands I've worked with

“One of the best writers I've seen in my career. From SEO articles to newsletters, Sim never misses a deadline or a grammar error.”
Jerry Virta
Jerry VirtaContent Marketing & Comms
“With a unique ability to bridge the gap between creative storytelling and hard business objectives, Sim excels.”
Yemi Okunlola
Yemi OkunlolaMarketing & Product Growth Leader
“Beyond being an excellent writer, Sim brings a strong strategic perspective and understands how content needs to work for both the audience and the business.”
Martyna Russo Londoño
Martyna Russo LondoñoSenior Product Manager
“Sim is the writer who reads a brief and immediately sees past the direct ask. You'll get an A+ piece of copy.”
Jeroen de Lange
Jeroen de LangeCreative Director
“A fantastic content marketer, with deep knowledge, and in total control of her craft. One of the best colleagues I have encountered.”
Felipe Follador
Felipe FolladorSenior Creative Project Manager
“Sim consistently delivers with both precision and initiative. She has a strong attention to detail and isn't afraid to challenge assumptions.”
Jaisingh Banga
Jaisingh BangaProduct Marketing

Let's find your story

Got a project in mind? I'd love to hear about it.
Based in Amsterdam, working with clients across time zones.

Email me LinkedIn ↗